Company Analysis

Using Tableau’s sample store dataset, I built a dynamic Tableau dashboard that showcases sales and profitability through different lenses of the business.

Store Location & Performance Analysis

In the below page, I analyzed the profitability by store, with a mapping of locations color-coded by profitability.

View On Tableau Public

In this dashboard, I implemented a few key design features that I think are paramount for proper data visualization

  • Simplicity

    • Keeping high-level metrics at the top of the visual

    • Limiting amount visualizations in a dashboard

  • Self-Service Possibility

    • Including icons and clear labels for any visuals

    • Having a clear section where the user can filter data

  • Drill-Through Capabilities and Smart Tooltips

    • Including pages and pop up windows that allow for more detail

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Data Modeling in Power BI